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News & Insights

A collection of informative blogs to cover the basics of what you need to know about cold emailing and leads

Does sending cold emails work?

12 dec. 2023

Email marketing's effectiveness can be summed up in one key metric: ROI. According to recent studies, for every $1 spent on email marketing, the average return on investment is an impressive $40.

Difference between lead and prospect

14 nov. 2023

There are different types of leads, each representing a different stage of readiness to make a purchase. In this guide we will dive deep into the term lead generation.

Why Cold Emails Are the Best Business Practice for Entrepreneurs

2 sep. 2023

Think about it, what's the worst that can happen by sending a cold email?

Do's and Don'ts Email Guide

14 sep. 2023

Cold emailing is not just about sending out messages; it's about cultivating relationships, solving problems, and driving your business forward.

Outbound Vs Inbound Marketing

27 okt. 2023

In this guide we will go over Inbound marketing and outbound marketing, two distinct approaches to promoting products or services, and how they differ in their strategies and focus.

A B2B Email copywriting guide

8 nov. 2023

Whether you're reaching out to a potential customer, trying to establish a new business connection, or looking for a job opportunity, a well-crafted cold email can help

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