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Why Cold Emails Are the Best Business Practice for Entrepreneurs

Think about it, what's the worst that can happen by sending a cold email?

To take advantage of what cold emailing has to offer, you have to let go of your fear. Think about it, what's the worst that can happen by sending a cold email? They don't respond? you get an insult? In the grand scheme of things, that's nothing, so don't let that hold you back.
If you're ready to take the leap, here's what you need to know.

Mastering the Cold Email

Ultimately, a stellar cold email is based on creating a connection between you and the prospect.

Focus on what you can offer them, not what they can do for you. Ask them to contribute to a blog piece or a chance to be interviewed or focus on the opportunity to interview for a great job. Anything that shows them that they personally benefit from responding can do the trick, so keep that mindset when you write the email.

You also want to make your story compelling in its own right. Make sure to highlight your (or your company's) reputation, add tidbits about your prior successes, anything to draw them in that demonstrates your value. Make an effort to avoid phrases that can kill your credibility, such as "hopefully" or "if that makes sense," so that you establish yourself as a confident authority on the matter.

make sure you focus on what they have to gain from saying "yes," and not just what you want from them. A person is more likely to agree if they can see the value too, so figure out what could benefit their business or career, and find a suitable correlation between both of your goals before you present an option.

Is Cold Emailing Everything?

Is cold emailing the answer to reaching all of your goals? It's hard to say. The point is, you shouldn't ignore the option. Cold emailing can be incredibly effective, so it should be considered a best business practice for all entrepreneurs.  Add it to your collection and let go of your fear of people saying "no" and give yourself a chance to experience how powerful cold email can be. It may just surprise you.

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