top of page

Do's and Don'ts Email Guide

Do's and Don'ts Email Guide

23-09-14 13:00

Cold emailing is not just about sending out messages; it's about cultivating relationships, solving problems, and driving your business forward.

Cold emailing can be extremely effective when done correctly. It is seeing a renaissance, with many companies adopting it as their primary outreach method. 

Cold emailing is not just about sending out messages; it's about cultivating relationships, solving problems, and driving your business forward. It's a potent method to connect with potential customers who genuinely need your products or services. So, if you're looking for a highly targeted, and scalable way to generate leads, cold emailing is a compelling choice. 



1. Don’t Be Robotic And Sterile



Let your company identity and personality shine when you are sending cold outreach emails. We crave human connection, so don’t be afraid to be real - be you and be conversational. 



2. Don’t Be Silly, Cute Or Fluffy



The effectiveness of cold email outreach depends entirely on what the email contains. Do not open a cold email with a short poem or joke incorporating your prospect’s name. Do not send across five paragraphs of fluff and then ask for 15 minutes of their time. Craft an email that addresses your target’s business challenges, then succinctly explain how your product is positioned to help



3. Identify A Strong Subject Line



Cold email outreach is a numbers game that is about trying to continuously improve your perceived value. It is important to have a personalized template, meaning that you base your email off of a predetermined framework. Identify a strong subject line, such as, “Quick Question” to gain interest, then A/B test and continuously measure your results. 



4. Don’t Be Pushy Or Fail To Provide Significant Value



For a cold email, it’s important to provide significant value. This can be in the form of a complementary offer, relevant content (such as a recent study) or an offer to provide education on a new or interesting topic. Asking for 20 minutes of time with no offering that will help the recipient and being pushy is not the best approach for this type of outreach.



5. Send A Personalized Email By someone at a similar level



Cold email can be an effective tactic as long as a few rules are followed. The communication needs to be relevant (meaning it understands a pain point and gets to the point fast), personalized and sent by someone at a similar level. A CEO is more apt to read an email from another C-suite executive.

bottom of page